Can A Place Really Be A Brand?

“You have to harness the creativity of the people that live in your place.”

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Previously Director of Marketing for Wales Tourist Board, Visit Wales, Welsh Government and CEO of Cardiff & Co, the place marketing agency for Wales’ Capital City. Roger has developed and delivered brands focusing on the tourism, economic and regeneration aspects of a place. He is one of the few people to have led and implemented the brand strategy at national, regional and city levels. He led Wales international marketing developing campaigns in the US and Europe and building a supplier support network in key markets.