Aim For Iceburgs
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Insight
“You have to earn authenticity, you’ve either got it or you don’t.”
—
Resurrecting a brand and a community in Maine.
Why does an individual jump at the chance to transform himself from corporate executive to local renaissance craftsman?
Hear John share his sojourn as CEO of Quoddy Trail, an iconic footwear company in Maine that cultivates the lost art of locally made footwear.