Co-author of the ‘Cradle to Cradle’
Michael created the concept of “Cradle to Cradle” as a young chemist, and in 2002, with his American friend Bill McDonough, the bestseller ‘Cradle to Cradle: Remaking the Way We Make Things‘ was published. He founded the chemistry division of Greenpeace. His first-class science mind leaves him sceptical about many popular environmental solutions. Braungart is constantly explaining how much we need to know if we are to make the world a better place. And how much detail we already do know but which we sometimes stubbornly ignore.