Mark Earls
Writer/consultant on human behaviour
Mark Earls is the author of the hugely influential book Herd: How to Change Mass Behaviour by Harnessing Our True Nature. For many, he’s Britain’s answer to Malcolm Gladwell without the hair. He has a habit of digging underneath our assumptions like a forensic detective to get us to re-think things. As Mark says in his book, we are ‘a super-social ape’. He believes we exist to converse, to chat, to gossip. In fact whole social movements can be explained by utilising this core theory. An influential thinker for this modern complex yet simple world we live in.
